I build brands through product, space, and culture.

With over a decade of experience across beauty, design, and consumer brands, I develop marketing strategies and experiences that connect both culturally and commercially.

Over the past decade, I’ve worked across global and emerging brands — shaping narratives, launching campaigns, and creating experiences that resonate beyond the moment. My work sits at the intersection of creative direction and execution, often building systems and stories from the ground up.

For me, marketing is not just about awareness, but connection. The strongest brands operate on both a functional and emotional level, creating meaning alongside utility and earning their place in people’s lives over time.

My perspective is shaped by a mix of experiences across global and emerging brands, and a personal interest in design, culture, and slow living.

After ten years in New York, I’m now based in Los Angeles, exploring my next chapter with a continued focus on thoughtful, design-led brands and meaningful, long-term growth.